AI for Growth: Market & Customer Experience Workflows

Overview

Artificial Intelligence is transforming how businesses grow, communicate, and serve customers. What once took teams of marketers and analysts can now be achieved with the right AI tools — faster, smarter, and more cost-effectively.

AI for Business Growth teaches you how to leverage AI to automate marketing campaigns, personalize customer interactions, and drive measurable revenue growth. Whether you’re a solopreneur, startup founder, or marketing professional, this course gives you the skills to turn AI into your competitive edge.

From generating marketing content and leads to analyzing customer data and optimizing engagement, you’ll learn how to integrate AI across your entire customer journey — from awareness to retention — and scale your business intelligently.

Who This Course Is For

• Entrepreneurs and small-business owners ready to scale efficiently

• Marketing professionals seeking to integrate AI into campaigns

• Sales teams wanting to automate outreach and lead scoring

• Customer-service managers interested in AI chat and CRM tools

• Anyone aiming to future-proof their business with automation

You’ll Learn How To

• Use AI for copywriting, ad creation, and marketing strategy

• Automate lead generation and qualification using AI tools

• Personalize customer journeys through data-driven insights

• Implement AI-powered CRMs and chatbots for better support

• Analyze customer behavior and market trends using AI analytics

• Build end-to-end automation pipelines for marketing and sales

Detailed Curriculum

Module 1: The AI-Driven Business Landscape
Understand how AI is reshaping marketing, sales, and customer experience across industries. Learn what tools are available today, where to start, and how to integrate them ethically.

Module 2: Smart Marketing with AI Tools
Discover tools like ChatGPT, Jasper, and Copy.ai to generate engaging content, email sequences, and ad copy. Learn to design entire campaigns in hours instead of weeks.

Module 3: Lead Generation & Sales Automation
Use AI to find and qualify leads, draft outreach emails, and track conversion performance. Explore integrations between HubSpot, Pipedrive, and OpenAI for seamless automation.

Module 4: AI-Powered Customer Experience
Design a personalized customer journey using chatbots, automated responders, and smart recommendations. Build 24/7 support systems with tools like Intercom, Drift, and ManyChat.

Module 5: Data-Driven Decision Making
Turn raw data into insights with AI analytics platforms such as Google Analytics 4, ChatGPT Advanced Data Analysis, and Tableau AI. Make data-based decisions with confidence.

Module 6: Predictive Marketing & Retention Strategies
Learn how predictive AI can forecast customer behavior, detect churn, and personalize offers. Use these insights to increase lifetime value and retention.

Module 7: Building an AI-Integrated Growth Engine
Connect your marketing, sales, and service systems through no-code automation tools like Zapier or Make. Build a unified, automated growth machine that scales with you.

Module 8: Capstone Project — Your AI Business Blueprint
Apply everything you’ve learned to create a tailored AI implementation plan for your business. You’ll define which tools to use, how they integrate, and how to measure ROI.

Outcomes

By completing this course, you will:
✅ Develop a complete, AI-enabled marketing and sales strategy
✅ Automate repetitive marketing and customer-service tasks
✅ Use analytics to understand your audience and improve conversions
✅ Enhance customer satisfaction with personalized experiences
✅ Build a scalable, data-driven business model powered by AI